Making full use of a creative economy: Review of the development of Malaysia as a hub for creative content technologies

• Main Author: H.N., AuYong
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24192/1/p23.pdf; http://repo.uum.edu.my/24192/

The global market value of the creative economy is approximate US$1.6 trillion. The main objective of this paper is to perform review to development of Malaysia as a hub for creative content technologies.Malaysia has been identified as one of the top cultural producers among developing countries.Malaysia's digital economy is expected to exceed its target of contribution to the country's gross domestic product of 18 per cent by 2020.Content analysis method was used to analyse the various literatures in this subject matter. The Government provides support such as Malaysia Animation and Creative Content Centre grants and Film in Malaysia Incentive incentives.Successful industry players are fully utilising intellectual property rights and expanding from the success of the animation series to film, and move on to games, licensing and merchandising.Creative Content and Technologies has well-spread development from Cyberjaya to other parts of Malaysia especially Penang, Perak, Sabah and Sarawak.In conclusion, the industry needs the talent of whom with art skills, story writing and directing, as well as TV channel that caters primarily for children.The main contribution of this paper is to provide an alternate study focusing on development and achievement of the creative content and technologies clusters.