Model customer relationship management performance for entrepreneur logistic service on technology, financial and location of SMES Malaysia.

• Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tajudin, Anas
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2018
• 主題: HB Economic Theory
• 在線閱讀: http://repo.uum.edu.my/24685/1/SKTSEWU%202018%20248%20256.pdf; http://repo.uum.edu.my/24685/

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor, producer and supplier. However, adaption of...