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Assessing reflective models in marketing research: a comparison between PLS and PLSc estimates

The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using...

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書誌詳細
主要な著者:	Cheah, Jun Hwa, Memon, Mumtaz Ali, Chuah, Francis, Ting, Hiram, T, Ramayah
フォーマット:	論文
言語:	English
出版事項:	Universiti Malaysia Sarawak 2018
主題:	HB Economic Theory
オンライン･アクセス:	http://repo.uum.edu.my/25560/1/IJBS%2019%201%202018%20130%20160.pdf http://repo.uum.edu.my/25560/ http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/58-vol-19-no-1-2018
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