The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry

• Main Authors: Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini, Abdullah, Fader, Musa, Rusnifaezah
• 格式: Article
• 語言: English
• 出版: The Academy of Business and Retail Management (ABRM) 2018
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/26167/1/JBRMR%2013%202%202018%2012%2019.pdf; http://repo.uum.edu.my/26167/; http://doi.org/10.24052/JBRMR/V13IS02/ART-02

The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in their home country. Hence, the objective of this study is to determine the factors that lead to the innovative goal real...