The structure of a franchise disclosure document for a new franchise system in Malaysia

• المؤلفون الرئيسيون: Mohd Harif, Mohd Amy Azhar, Perry, Chad, McCosker, Colin F, Mahad Noor, Norsyema Hani
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2001
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/4426/1/Harif.pdf; http://repo.uum.edu.my/4426/; http://www.anzmac.org/Default.aspx?page=2080

Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of...