Determinants of Retail Patronage - A Systematic Literature Review Perspective

• Main Authors: Toh, Evelyn Bee Hwa, Perumal, Selvan
• 格式: Article
• 語言: English
• 出版: UUM Press 2017
• 主題: HD28 Management. Industrial Management
• 在線閱讀: https://repo.uum.edu.my/id/eprint/30283/1/IPBJ%2009%2002%202017%2027-40.pdf; https://repo.uum.edu.my/id/eprint/30283/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16760

This paper aims to study the determinants of retail patronage to shopping centres. Previous studies have indicated that the long term success and profitability for any shopping centre in these challenging economic times depends on the level of retail patronage. This paper defines retail patronage as...