Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)

• المؤلفون الرئيسيون: Abdul Hamid, Mohd Noor, Abdul Razak, Azrina, Khairudin, Norhaiza
• التنسيق: Monograph
• اللغة: English
• منشور في: UUM 2021
• الموضوعات: LB Theory and practice of education
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/31713/1/14765.pdf; https://repo.uum.edu.my/id/eprint/31713/

This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’...