Antecedents of consumer ethnocentrism

• Main Authors: Albarq, Abbas, Nik Mat, Nik Kamariah
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2007
• 主題: HF Commerce
• 在線閱讀: http://repo.uum.edu.my/3851/1/Nik.pdf; http://repo.uum.edu.my/3851/; http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/index.html

This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country Jordan. Seven antecedents were identified: culture openness, conservatis...