Corporate social responsibility (CSR) activities in mobile telecommunication industry: Case study of Malaysia
In a very competitive global market, mobile telecommunication companies must strive to portray a picture of themselves as highly socially responsible companies. Active involvement in socially beneficial programs provides extra advantages to the company. This study examines the concentration of CSR...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/7569/1/Mu.pdf http://repo.uum.edu.my/7569/4/1.Mudzamir%20Mohamed.pdf http://repo.uum.edu.my/7569/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000240351 |
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