Students' perceptions of choice criteria in the selection of tertiary institutions: A regional comparison
The issue of tertiary institution choice criteria has without doubt been widely researched.This is due to intense competition for full fee-paying foreign students in tertiary education.The identification of the criteria considered important to future customers is a prerequisite for the development o...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Palgrave Macmillan
2003
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| Online Access: | http://repo.uum.edu.my/8381/1/Za.pdf http://repo.uum.edu.my/8381/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000221434 |
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| Summary: | The issue of tertiary institution choice criteria has without doubt been widely researched.This is due to intense competition for full fee-paying foreign students in tertiary education.The identification of the criteria considered important to future customers is a prerequisite for the development of strategies, especially at a time when Malaysia has projected the image of being a centre of excellence in education.This chapter examines regional differences in current customer choice criteria.A questionnaire containing four factors with 19 variables was used in a sample of 721 foreign students to gain insight into Malaysian tertiary education and develop relevant strategies. |
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