Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan

• Main Authors: Lim, Khong Chiu, Ananzeh, Omar A.
• 格式: Article
• 語言: English
• 出版: University of Primorska 2012
• 主題: GV Recreation Leisure
• 在線閱讀: http://repo.uum.edu.my/9868/3/lkc.pdf; http://repo.uum.edu.my/9868/; http://academica.turistica.si/

Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation.This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the formatio...