Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf http://eprints.utar.edu.my/452/ |
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