Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

• Main Authors: Yee, Mei Kuan, Khoo, Chong Heng, Kuit, Sui Yeong, Lee, Choon Siang, Tan, Yi Shi
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2011
• 主題: HF5601 Accounting
• 在線閱讀: http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf; http://eprints.utar.edu.my/452/