Factors affecting consumer purchase intention towards apple mobile phone
This research is conducted in order to understand the factors affecting consumer purchase intention towards Apple mobile phone. The factors that will examine in this research is social factor, price factor, perceived risk factor, brand loyalty factor and product features factor. The underlying theor...
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| フォーマット: | Final Year Project / Dissertation / Thesis |
| 出版事項: |
2022
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| 主題: | |
| オンライン･アクセス: | http://eprints.utar.edu.my/4883/1/96_Lee_Jia_Xuan_1803999.pdf http://eprints.utar.edu.my/4883/ |
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