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Factors affecting consumer purchase intention towards apple mobile phone

This research is conducted in order to understand the factors affecting consumer purchase intention towards Apple mobile phone. The factors that will examine in this research is social factor, price factor, perceived risk factor, brand loyalty factor and product features factor. The underlying theor...

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書目詳細資料
主要作者:	Lee, Jia Xuan
格式:	Final Year Project / Dissertation / Thesis
出版:	2022
主題:	HF Commerce
在線閱讀:	http://eprints.utar.edu.my/4883/1/96_Lee_Jia_Xuan_1803999.pdf http://eprints.utar.edu.my/4883/
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