Factors that influence generation Y’s cinematic experience towards the selection of cinema in Malaysia

The cinema and movies entertainment industry play an important role in providing moviegoers the means of escapism from the daily hustle and bustle. As Generation Y’s are entering into their prime spending years with extensive viewing habits, cinema operators need to be well-equipped with good produc...

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书目详细资料
Main Authors: Yong, Josephine Pui Mun, Lau, Shirley, Lim, Nesylia E-Yun, Yap, Chung Sheng
格式: Final Year Project / Dissertation / Thesis
出版: 2017
主题:
在线阅读:http://eprints.utar.edu.my/5130/1/Cinema_Research_Report_Softcopy_%2D_Group_21_(May_2017_batch).pdf
http://eprints.utar.edu.my/5130/
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