Behavioral intention towards American fast food restaurants among Malaysian consumers

• 主要な著者: Chong, Chi Qing, Kok, Beng Kee
• フォーマット: Final Year Project / Dissertation / Thesis
• 出版事項: 2019
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utar.edu.my/5156/1/G10%2DBehavioral_Intention_Towards_American_Fast_Food_Restaurants_Among_Malaysian_Consumers%2D(FULL).pdf; http://eprints.utar.edu.my/5156/

The objective of executing this research project is to investigate the factors of food quality, service quality and restaurant environment that affected customer satisfaction and behavioral intention towards American fast food restaurants among Malaysian consumers. To achieve the goal of this resear...