Customer Satisfaction in The Fast Food Restaurant in Arau, Perlis: A Study on Price, Food Quality and Service Quality

• 主要な著者: Hasbullah, Siti Aminah, Amin, Umme Umaimah, Nordin, Norhafizi, Abd Razak, Nurul Asmida
• フォーマット: 論文
• 言語: English
• 出版事項: UUM Press 2021
• 主題: HF Commerce
• オンライン･アクセス: https://repo.uum.edu.my/id/eprint/29303/1/JETH%2001%202021%20163-183.pdf; https://repo.uum.edu.my/id/eprint/29303/; https://doi.org/10.32890/jeth2021.1.8

The high demand from customers for quality services and competitive environment in the fast food industry give rise to the need to improve customers’ satisfaction that will increase the restaurant’s revenue. The objective of this study is to investigate the factors effecting customers’ satisfaction...