The effect of social media influencer on youth online buying behavior in Klang Valley

• 主要作者: Goh, Pieh Ling
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2024
• 主題: H Social Sciences (General); HF Commerce; T Technology (General)
• 在線閱讀: http://eprints.utar.edu.my/6722/1/202310%2D51_FYP_Goh_Pieh_Ling_GOH_PIEH_LING.pdf; http://eprints.utar.edu.my/6722/

Nowadays, many companies use social media influencer marketing as their marketing strategy. This is because the rise of social media platforms has led to many people find the product recommendation and solution through social media influencers. Many companies will find the social media influencer to...