The effect of social media influencer on youth online buying behavior in Klang Valley

• المؤلف الرئيسي: Goh, Pieh Ling
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2024
• الموضوعات: H Social Sciences (General); HF Commerce; T Technology (General)
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/6722/1/202310%2D51_FYP_Goh_Pieh_Ling_GOH_PIEH_LING.pdf; http://eprints.utar.edu.my/6722/

Nowadays, many companies use social media influencer marketing as their marketing strategy. This is because the rise of social media platforms has led to many people find the product recommendation and solution through social media influencers. Many companies will find the social media influencer to...