Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

• المؤلفون الرئيسيون: Masood, Imran, Saleem, Ahsan, Jamshed, Shazia
• التنسيق: مقال
• اللغة: English; English
• منشور في: Blackwell Publishing Ltd 2016
• الموضوعات: RS Pharmacy and materia medica
• الوصول للمادة أونلاين: http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf; http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf; http://irep.iium.edu.my/56598/; http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD

Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...