Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...

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書誌詳細
主要な著者:	Masood, Imran, Saleem, Ahsan, Jamshed, Shazia
フォーマット:	論文
言語:	English English
出版事項:	Blackwell Publishing Ltd 2016
主題:	RS Pharmacy and materia medica
オンライン･アクセス:	http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf http://irep.iium.edu.my/56598/ http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD
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