Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...
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| 格式: | Article |
| 語言: | English English |
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Blackwell Publishing Ltd
2016
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http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD