Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'

• 第一著者: Wilson, Tony *
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2012
• 主題: H Social Sciences (General); HM Sociology
• オンライン･アクセス: http://eprints.sunway.edu.my/213/1/Tony%20Wilson%20-%20Media%20Issues%20and%20Impact%20From%20positivism%20to%20phenomenology.pdf; http://eprints.sunway.edu.my/213/

Consumers engage with branded space, time, and products therein, responding immersively to digital marketing or downtown malls. What media (in)formed or materially shaped mode of audience address is appropriate to these perceptive participants? In turn, are their responses therein reasonably rendere...