Management in-class activities to enhance personal brand attributes of undergraduates
The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...
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| Format: | Book Section |
| Language: | English |
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Sunway College Kuala Lumpur
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/294/1/Anita.pdf http://eprints.sunway.edu.my/294/ |
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| Summary: | The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom
Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the
explosion of personal brand research by various enthusiasts. However, there exists limited academic
literature on personal branding in the higher educational context but more references to personal
development instead. This paper explores various researches on the concept of personal branding and
explores its application in higher education the aims to enhance the awareness and development of
personal branding attributes within the Management classroom. |
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