Management in-class activities to enhance personal brand attributes of undergraduates

• 主要作者: Paul, Anita *
• 格式: Book Section
• 语言: English
• 出版: Sunway College Kuala Lumpur 2015
• 主题: LB Theory and practice of education; LB2300 Higher Education
• 在线阅读: http://eprints.sunway.edu.my/294/1/Anita.pdf; http://eprints.sunway.edu.my/294/

The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...