The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia
The automobile industry in Malaysia is facing increasing competition from foreign makes.Local automobile manufacturers, namely Perodua and Proton, are thus losing their market share. With such rapid decline in sales, it is important to ascertain the needs of customers in determining the predictors o...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Putra Malaysia Press
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.sunway.edu.my/738/1/Derek%20Lai%20Teik%20Ong%20The%20mediating%20role%20of%20customer%20satisfaction.pdf http://eprints.sunway.edu.my/738/ |
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