The path to perfect stays: understanding brand image and technological convenience impact on customer satisfaction in Penang’s luxury hotels / Mohd Zool Fadli Ibrahim ... [et al.]

• المؤلفون الرئيسيون: Ibrahim, Mohd Zool Fadli, Mohamad Saber, Joesri, Bahari, Khairil Anuar, Abu Bakar, Muhammad Aiman Alif, Abu Mansor, Nur Aina Afiqah
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Teknologi MARA, Perlis 2025
• الموضوعات: Consumer satisfaction
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/111275/1/111275.pdf; https://ir.uitm.edu.my/id/eprint/111275/; https://myjms.mohe.gov.my/index.php/intelek/index

In the hospitality sector, the success of hotels is intricately tied to customer satisfaction, which serves as a critical performance metric and influences competitiveness in the market. 5-star hotels on Penang Island face increasing challenges to sustain guest satisfaction amidst growing competitio...