Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

• 第一著者: Mohd Nadzri, Wan Nadiah
• フォーマット: Book Section
• 言語: English
• 出版事項: Institute of Graduate Studies, UiTM 2017
• 主題: Branding (Marketing)
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/19940/1/ABS_WAN%20NADIAH%20MOHD%20NADZRI%20TDRA%20VOL%2012%20IGS%2017.pdf; http://ir.uitm.edu.my/id/eprint/19940/

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...