The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal

• 第一著者: Zainal, Mira Elliana
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2015
• 主題: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/25243/1/PPb_MIRA%20ELLIANA%20ZAINAL%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25243/

The purpose of this research is to study the influence of brand awareness, brand associations, perceived quality and brand loyalty towards brand equity of LEGOLAND Malaysia. LEGOLAND Malaysia faces new challenge in 2015 whereby the theme park has a dropping number of attendances. Apart from that, th...