Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman

• المؤلف الرئيسي: Syed Ahmad Badiuzaman, Syed Muhammad Yusof
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2018
• الموضوعات: Environmental aspects. Green marketing; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/23604/1/PPb_SYED%20MUHAMMAD%20YUSOF%20SYED%20AHMAD%20BADIUZAMAN%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/23604/

Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this stud...