The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil

• 主要作者: Fadzil, Mohd Ikhmal
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business Management 2010
• 主题: Consumer satisfaction; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/24312/1/PPb_MOHD%20lKHMAL%20FADZIL%20BM%20K%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24312/

The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perc...