The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal

• 主要作者: Zainal, Mira Elliana
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2015
• 主題: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/25243/1/PPb_MIRA%20ELLIANA%20ZAINAL%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25243/

The purpose of this research is to study the influence of brand awareness, brand associations, perceived quality and brand loyalty towards brand equity of LEGOLAND Malaysia. LEGOLAND Malaysia faces new challenge in 2015 whereby the theme park has a dropping number of attendances. Apart from that, th...