Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh

• 第一著者: Md Salleh, Nor Hafizah
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2009
• 主題: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/28447/1/PPb_NOR%20HAFIZAH%20MD%20SALLEH%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28447/

Customer intention to buy product usually influence by some factors. It is important to know the factors that will influence customer intention to buy especially for new product likes Amanah Saham 1 Malaysia. This information will help organization (ASNB) to capture the factors that will attract cus...