The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin

• Main Authors: Wan Mohd Salleh, Wan Muhammad Haneef, Sardimin, Nurul Farhana
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Packaging
• Online Access: http://ir.uitm.edu.my/id/eprint/31724/1/31724.pdf; http://ir.uitm.edu.my/id/eprint/31724/

The research of the important of food packaging that influence customer buying behavior. This research we focus on small and medium enterprise (SME) product on food packaging. This research has been conducted to determine the elements of packaging does give an affect towards the customer buying beha...