The level of customer satisfaction on service quality of Mazda service centre at Glenmarie / Siti Salwa Halim

• 第一著者: Halim, Siti Salwa
• フォーマット: Student Project
• 言語: English
• 出版事項: 2015
• 主題: Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/31374/1/31374.pdf; http://ir.uitm.edu.my/id/eprint/31374/

This research aims to investigate the level of customer satisfaction on service quality of Mazda Service Centre at Glenmarie by using SERVQUAL analysis. It is also aims to determine which of the five (5) dimension of SERVQUAL has the most influence on the level of customer satisfaction. The five dim...