The level of customer satisfaction on service quality of Mazda service centre at Glenmarie / Siti Salwa Halim

• 主要作者: Halim, Siti Salwa
• 格式: Student Project
• 语言: English
• 出版: 2015
• 主题: Consumer satisfaction; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/31374/1/31374.pdf; http://ir.uitm.edu.my/id/eprint/31374/

This research aims to investigate the level of customer satisfaction on service quality of Mazda Service Centre at Glenmarie by using SERVQUAL analysis. It is also aims to determine which of the five (5) dimension of SERVQUAL has the most influence on the level of customer satisfaction. The five dim...