Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

• 第一著者: Mohd Nadzri, Wan Nadiah
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2017
• 主題: Branding (Marketing); Market segmentation. Target marketing; Purchasing. Selling. Sales personnel. Sales executives
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/39333/1/39333.pdf; https://ir.uitm.edu.my/id/eprint/39333/

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...