Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...

保存先:

書誌詳細
第一著者:	Mohd Nadzri, Wan Nadiah
フォーマット:	学位論文
言語:	English
出版事項:	2017
主題:	Branding (Marketing) Market segmentation. Target marketing Purchasing. Selling. Sales personnel. Sales executives
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/39333/1/39333.pdf https://ir.uitm.edu.my/id/eprint/39333/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim
著者:: Abdul Hakim, Khalid
出版事項: (2005)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
著者:: Mohd Nadzri, Wan Nadiah
出版事項: (2017)

The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]
著者:: Wan Mahamad, Wan Shahrul Aziah, 等
出版事項: (2018)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim
著者:: Hashim, Khadijah
出版事項: (2010)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
著者:: Abdul Ghani, Wan Soraya, 等
出版事項: (2020)

The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor
著者:: Kheen, Shirley Law, 等
出版事項: (2021)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
著者:: Yoep Ahmad, Noreen
出版事項: (2006)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam
著者:: Roslam, Rusydee Aqim
出版事項: (2018)

Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
著者:: Salih, Siti Nur Ain
出版事項: (2019)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili
著者:: Zuhaili, Nur Izza Zafierah
出版事項: (2019)

A study on purchase intention towards AgroMas brand / Roemilia Baharin
著者:: Baharin, Roemilia
出版事項: (2015)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman
著者:: Abdul Rahman, Liyana Atiqah
出版事項: (2008)

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
著者:: Ismail, Noorhaida
出版事項: (2007)

Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman
著者:: Daud, Siti Hafizah, 等
出版事項: (2019)

Airline e-ticket online purchase intention among university student / Mazlina Mahdzar ...[et al.]
著者:: Mahdzar, Mazlina, 等
出版事項: (2021)

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai
著者:: Phang, Ing@Grace, 等
出版事項: (2019)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
著者:: Fhidzon, Mohammad Raffi, 等
出版事項: (2019)

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
著者:: Mohd Fauzi, Waida Irani, 等
出版事項: (2019)

A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi
著者:: Wahin, Amirul Asraf, 等
出版事項: (2015)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
著者:: Ibrahim, Asiah
出版事項: (2018)

The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid
著者:: Abdul Majid, Aiman Ariff
出版事項: (2009)

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
著者:: Mohd Sharif, Mohamad Syafiq
出版事項: (2019)

Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]
著者:: Muhammad, Nur Shahrulliza, 等
出版事項: (2019)

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
著者:: Jamal, Nur Ainul Mardiah
出版事項: (2019)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran
著者:: Dzulkifli, Kasrinah, 等
出版事項: (2012)

SID Property Management / Wan Muhammad Farkhan Wan Aman
著者:: Wan Aman, Wan Muhammad Farkhan
出版事項: (2023)

Kajian penglibatan bumiputera dalam industri kecil dan sederhana (IKS) - Pengusaha Perabot: Tumpuan di bahagian bahagian Sarikei, Sibu dan Betong / Othman Let ... [et.al.]
著者:: Let, Othman, 等
出版事項: (2002)

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
著者:: Zaifudin, Zamnuri
出版事項: (2019)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman
著者:: Sulaiman, Muhammad Asyraff
出版事項: (2015)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
著者:: Haron, Nor Dhabitah
出版事項: (2019)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
著者:: Abdul Razak, Nor Atiqah
出版事項: (2010)

The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
著者:: Mohd Shariff, Amir Hussein
出版事項: (2007)

Shopping on the Internet: the influence of brand name on consumer's purchase decision
著者:: Haque, A. K. M. Ahasanul, 等
出版事項: (2012)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
著者:: Wan Iskandar, Wan Farah Nadia
出版事項: (2018)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli
著者:: Rosli, Ridzwan Hafidz
出版事項: (2014)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi
著者:: Said Alwi, Sharifah Haslinda
出版事項: (2013)

Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal
著者:: Hamizal, Ummi Farhana
出版事項: (2019)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik
著者:: Abd Malik, Nurfarrahain
出版事項: (2018)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
著者:: Muhamad Tamyez, Puteri Fadzline
出版事項: (2015)

Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
著者:: Mohd Amin, Muhammad Fathul Bari
出版事項: (2020)