Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari

• 主要作者: Sapari, Nur Asyiyah
• 格式: Student Project
• 语言: English
• 出版: 2015
• 主题: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing
• 在线阅读: http://ir.uitm.edu.my/id/eprint/40947/1/40947.pdf; http://ir.uitm.edu.my/id/eprint/40947/

This study investigates the factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah. Four factors were identified based on the TRA and TPB models of consumer buying behavior which are: attitude, advertisement appeals, product attributes and perceived...