Customer satisfaction on Malay food restaurant at Pahang / Wan Nor Syuhana Wan Mahamad Hanafi

• 主要作者: Wan Mahamad Hanafi, Wan Nor Syuhana
• 格式: Student Project
• 語言: English
• 出版: 2017
• 主題: Consumer satisfaction; Customer services. Customer relations; Malaysia
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/42065/1/42065.pdf; http://ir.uitm.edu.my/id/eprint/42065/

Restaurant not only seen as one of important entity in Malaysian service sector but it also as part of national economic booster in recent year. This undergraduate project aim to determine the factors that contribute to customer satisfaction in Malay food restaurants and determine the most influenti...