Case Study : Gardenia Bakeries (KL) Sdn. Bhd. / Wan Nurul Syafiqah Wan Pauzi

• 第一著者: Wan Pauzi, Wan Nurul Syafiqah
• フォーマット: Entrepreneurship Project
• 言語: English
• 出版事項: 2021
• 主題: Food industry and trade. Halal food industry. Certification; Success in business. Performance; Social aspects. Social marketing; Marketing; Baking. Confectionery
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/48389/1/48389.pdf; https://ir.uitm.edu.my/id/eprint/48389/

In this case study, we will look at Gardenia Bakeries (KL) Sdn. Bhd. in the consumer markets including market segmentation and target setting. We will only concentrate on Gardenia Bakeries' products and marketing activities in Peninsular Malaysia. Aside from that, this case study focuses on the...