Case Study : Gardenia Bakeries (KL) Sdn. Bhd. / Wan Nurul Syafiqah Wan Pauzi

• المؤلف الرئيسي: Wan Pauzi, Wan Nurul Syafiqah
• التنسيق: Entrepreneurship Project
• اللغة: English
• منشور في: 2021
• الموضوعات: Food industry and trade. Halal food industry. Certification; Success in business. Performance; Social aspects. Social marketing; Marketing; Baking. Confectionery
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/48389/1/48389.pdf; https://ir.uitm.edu.my/id/eprint/48389/

In this case study, we will look at Gardenia Bakeries (KL) Sdn. Bhd. in the consumer markets including market segmentation and target setting. We will only concentrate on Gardenia Bakeries' products and marketing activities in Peninsular Malaysia. Aside from that, this case study focuses on the...