Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat

• 第一著者: Mahat, Normahizah
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2004
• 主題: Public libraries; Academic libraries; Information services. Information centers
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/57733/1/57733.PDF; https://ir.uitm.edu.my/id/eprint/57733/

Customer Relationship Management (CRM) is not new in organization, company, and firms. This term is always being used for organization to reflect the relationship between the organizations with their customers. As the customers are the essential assets to the organizations, they have to identify the...