The relationship between internal marketing and service quality: examining the mediating roles of organisational commitment among frontline employees in Sabah public service / Rozanah Abd Hamid

• 第一著者: Abd Hamid, Rozanah
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2020
• 主題: Total quality management. Benchmarking
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/61172/1/61172.pdf; https://ir.uitm.edu.my/id/eprint/61172/

The purpose of this study is to examine i) the relationship between internal marketing (IM) and service quality (SQ), ii) the relationship between internal marketing and organisational commitment (OC), iii) the relationship between organisational commitment and service quality; and iv) whether organ...