The relationship between internal marketing and service quality: examining the mediating roles of organisational commitment among frontline employees in Sabah public service / Rozanah Abd Hamid

• 主要作者: Abd Hamid, Rozanah
• 格式: Thesis
• 语言: English
• 出版: 2020
• 主题: Total quality management. Benchmarking
• 在线阅读: https://ir.uitm.edu.my/id/eprint/61172/1/61172.pdf; https://ir.uitm.edu.my/id/eprint/61172/

The purpose of this study is to examine i) the relationship between internal marketing (IM) and service quality (SQ), ii) the relationship between internal marketing and organisational commitment (OC), iii) the relationship between organisational commitment and service quality; and iv) whether organ...