Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A.

• 第一著者: Edward A., Cindy Florence
• フォーマット: Student Project
• 言語: English
• 出版事項: 2013
• 主題: Information technology. Information economy. Knowledge economy. Digital divide; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Advertising agencies
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/71931/1/71931.pdf; https://ir.uitm.edu.my/id/eprint/71931/

RTM is a renowned name in the broadcasting industry as they were the first to be established in the country. RTM has been in Sabah since 1939 that was initiated by a Telecom Engineer, Mr. Bradley. Today, Malay broadcast can be heard over Sabah FM while English, Chinese and the other four native lang...