Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi

• المؤلفون الرئيسيون: Ashari, Reinvia Gusti, Noviarita, Heni, Devi, Yulistia
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Teknologi Mara Selangor 2023
• الموضوعات: Travel and the state. Tourism
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf; https://ir.uitm.edu.my/id/eprint/86763/; https://myjms.mohe.gov.my/index.php/ABRIJ/

Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high eff...