Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi

• 主要な著者: Ashari, Reinvia Gusti, Noviarita, Heni, Devi, Yulistia
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Teknologi Mara Selangor 2023
• 主題: Travel and the state. Tourism
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf; https://ir.uitm.edu.my/id/eprint/86763/; https://myjms.mohe.gov.my/index.php/ABRIJ/

Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high eff...