Twitter sentiment analysis of Malaysian fast food restaurant chains: a novel approach to understand customer perception using Naïve Bayes / Muhammad Hafeez Hakimi Muhd Zahidi Ridzuan and Khairul Nizam Abd Halim

• 主要な著者: Muhd Zahidi Ridzuan, Muhammad Hafeez Hakimi, Abd Halim, Khairul Nizam
• フォーマット: Book Section
• 言語: English
• 出版事項: Faculty of Computer and Mathematical Sciences 2023
• 主題: Communication of technical information
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/94297/1/94297.pdf; https://ir.uitm.edu.my/id/eprint/94297/

Social media has emerged as a prominent platform for users to share ideas, opinions, and thoughts, leading to more consumers expressing their product feedback through these channels rather than providing direct feedback to companies. Fast food has gained popularity recently due to its affordability,...